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Samsung Device Launch 
Case Study 
WINS THAT SPEAK VOLUMES

Custom editorial, display ad, and AT&T Mail ad inventory to lift Samsung S24 awareness among a highly desirable audience of brand enthusiasts.

To promote Samsung’s S24 series, CTX/Currently Portal team was tapped by Samsung and Mass Markets to reach the 16M AT&T customers across desktop and mobile web, where 80-90% are Android users.
 

Samsung DeviceLaunch Devices Blue Banner
Samsung DeviceLaunch Young Group with devices

CONNECTING WITH

PURPOSE

Currently team provided full run-of house ad support along with custom editorial and navigational placements across Currently.com, EnVivo (Spanish portal) and AT&T Mail ad inventory.

Samsung DeviceLaunch Young Group with devices

CONNECTING WITH
PURPOSE

Currently team provided full run-of house ad support along with custom editorial and navigational placements across Currently.com, EnVivo (Spanish portal) and AT&T Mail ad inventory.
 

Samsung DeviceLaunch Highlight1 Delivered 10 25
Samsung DeviceLaunch Highlight2 Delivered 81 25
Samsung DeviceLaunch Highlight3 Tactics Used Devices

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