![currently logo CaseStudies Desktop currently logo CaseStudies Desktop](/currently/sites/g/files/jueztd631/files/2024-08/currently-logo-CaseStudies-Desktop_.png)
404 Code Drop
Case Study
COMMUNITY MATTERS.
The "404 Code Drop” digital partnership was a dynamic homepage created as a local activation in Atlanta, GA, for AT&T’s Marketing and Growth Organization (MGO).
As more area codes are introduced, original area codes such as “404” in Atlanta have become a status symbol representing city pride. This multi-level activation served as a test for a larger “Code Drop” initiatives in 2025, helping AT&T MGO accomplish critical go-local goals and drive brand affinity.
![404 CodeDrop Devices Blue Banner 404 CodeDrop Devices Blue Banner](/currently/sites/g/files/jueztd631/files/2024-07/404_CodeDrop_Devices_Blue_Banner.webp)
![404 Codedrop Store 32 25 More Unique Visitors 404 Codedrop Store 32 25 More Unique Visitors](/currently/sites/g/files/jueztd631/files/2024-07/404_Codedrop_Store_32%25_More_Unique_Visitors.webp)
![404 CodeDrop Graffiti 39 25 More Time Spent 404 CodeDrop Graffiti 39 25 More Time Spent](/currently/sites/g/files/jueztd631/files/2024-07/404_CodeDrop_Graffiti_39%25_More_Time_Spent.webp)