Case Study #5:
Sports season in never without excitement. During the NBA Playoffs, our ESPN client realized they needed a landing page to direct customers to their special messaging. With their needs in mind, we created a robust Cross-Screen Addressable Campaign with specific CTAs and content for AT&T customers.
To drive tune-in and upgrades of the NBA Playoffs, Currently Digital Publishing (CDP) launched a custom landing page targeted at DIRECTV customers who watched sports but did not have ESPN.
For the site, CDP provided additional reach via display ads and editorial promotion on AT&T O&O properties through our highly trafficked Currently.com portal and AT&T Mail properties.