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DIRECTV Get Connected 
Case Study #3 
SIMPLIFIED SOLUTIONS. 

DIRECTV Video Marketing launched an awareness campaign to drive DIRECTV customers to connect their set-top boxes to the internet to enjoy new features such as 72-hour rewind and DIRECTV On-Demand, which provides access to 65,000 shows.  

 

 

 

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DirecTV Get Connected
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DirecTV Get Connected - Challenge

CHALLENGE

To educate customers on how to access, connect, and use DVR.

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DirecTV Get Connected - Challenge

CHALLENGE

To educate customers on how to access, connect, and use DVR.

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DirecTV - YOY
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DirecTV - Success