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NBA Dunk Pool
Case Study
SCORING BIG
An AT&T sponsored NBA Eastern and Western Conference Finals landing page and contest was created in partnership with the NBA and NBA online.
In order to excite and engage NBA fans and to drive brand affinity with customer participation, the initiative offered prizes related to their favorite teams, and encouraged tune-in to all the games.
![NBA DunkPool Devices Blue Banner NBA DunkPool Devices Blue Banner](/currently/sites/g/files/jueztd631/files/2024-07/NBA_DunkPool_Devices_Blue_Banner.webp)
![NBA DunkPool Highlight1 Total of 400k Man sit down NBA DunkPool Highlight1 Total of 400k Man sit down](/currently/sites/g/files/jueztd631/files/2024-07/NBA_DunkPool_Highlight1_Total_of_400k_Man_sit_down.webp)
![NBA DunkPool Highlight2 80k Donated Dunk Guy NBA DunkPool Highlight2 80k Donated Dunk Guy](/currently/sites/g/files/jueztd631/files/2024-07/NBA_DunkPool_Highlight2_80k_Donated_Dunk_Guy.webp)
![NBA DunkPool Highlight3 26478 Hours Men Watching Game NBA DunkPool Highlight3 26478 Hours Men Watching Game](/currently/sites/g/files/jueztd631/files/2024-07/NBA_DunkPool_Highlight3_26478_Hours_Men_Watching_Game.webp)