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NBA Dunk Pool 
Case Study 
SCORING BIG

An AT&T sponsored NBA Eastern and Western Conference Finals landing page and contest was created in partnership with the NBA and NBA online.

In order to excite and engage NBA fans and to drive brand affinity with customer participation, the initiative offered prizes related to their favorite teams, and encouraged tune-in to all the games.
 

NBA DunkPool Devices Blue Banner
NBA DunkPool Men with Ball Holding Phone

ACTION TAKES

CENTER COURT

Our team created a custom website that real-time enabled AT&T to put $5,000 in a “Dunk Pool” for every slam dunk during a game.

Our website enabled AT&T to allocate coupons in real-time for each dunk, allowing customers to log in and claim $50 to redeem at NBAStore.com.

NBA DunkPool Men with Ball Holding Phone

ACTION TAKES
CENTER COURT

Our team created a custom website that real-time enabled AT&T to put $5,000 in a “Dunk Pool” for every slam dunk during a game.

Our website enabled AT&T to allocate coupons in real-time for each dunk, allowing customers to log in and claim $50 to redeem at NBAStore.com...
 

NBA DunkPool Highlight1 Total of 400k Man sit down
NBA DunkPool Highlight2 80k Donated Dunk Guy
NBA DunkPool Highlight3 26478 Hours Men Watching Game

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