Case Study #2
ACTIONABLE INSIGHTS, HAPPY CUSTOMERS.
The DIRECTV STREAM product marketing team sought to increase user retention by educating customers on new product features such as voice remote with Google Assistant, Cloud DVR and adding favorite apps.
To educate existing and recently acquired DIRECTV STREAM customers, Currently Digital Publishing provided an expedited site launch without compromising creativity. The experience resulted in a turn-key solution with a site hub (directv.com/TVwelcome) that housed a variety of “how to” videos and articles covering commonly asked questions.
The site is informative and dynamic and gives customers the information they need to make the most of their DIRECTV STREAM service. The content is displayed in an entertaining and visually arresting way, and all in one easy place.
Highly relevant visuals and a mobile-friendly interface provides users with an easy-to-navigate experience and the results reflect a decrease in DIRECTV STREAM disconnects since launching, which hit the target for this client in a meaningful and lasting way.