Case Study #1
CREATING CONNECTIONS THAT MATTER.
Fast, reliable internet is what we all seek. For this campaign, the AT&T Fiber team partnered with Currently Digital Publishing (CDP) to publish an ever-changing, always fresh up-to-date digital editorial experience. THIS MONTH: Now and New, CDP’s exclusive editorial site on all things “now and new,” hosted a takeover by AT&T Fiber.
The CDP team created 12 custom articles that featured special link outs, video, upgrade information, and exclusive deals and amazing offers available for customers to take advantage of. With distinctive marketing tactics in mind, this site reached an audience that was ready for faster, better internet through AT&T.
The result was a dynamic and informative editorial-focused campaign that utilized varied, multi-expert tactics such as site, display media, sponsored content to surpass previous benchmarks that netted results.