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by Robbie Imes, 5 min read

Get a great deal on the iPhone 13 now

One of the biggest tech events of the fall season did not disappoint. With Apple’s iPhone 13 introduced to the world on September 14, the company unveiled a slew of new features and updates to previous models, once again proving that if you wanted a smartphone this was the one to have.

With the iPhone 13 Pro and iPhone 13 Pro Max models for the premium-feature enthusiasts, they also showcased the more cost-friendly iPhone 13 and iPhone 13 mini models. This offered even more opportunities for people to own the insanely popular mobile device. 

All of the iPhone 13 features are great, improving on previous capabilities and adding some slick new ones as well. But which one is right for you? That depends on what you want. But whether you keep your iPhone 12 or upgrade to the latest and greatest 13, below are thirteen of Apple’s best new product features to help you decide. 


1. A15 Bionic with 5-core GPU
A15 Bionic is the fastest chip in a smartphone, and comes with the iPhone 13. In fact, it is up to 50 percent faster than other smartphone chips out there. It allows for faster performance and better power efficiency, which always comes in handy. The A15 Bionic is available in all models, so no matter which one you choose, you still win.


Photos for iPhone

The camera is the best iPhone camera yet. 


2. Improved Camera 
Upgraded cameras are something every Apple fan looks forward to with each iPhone iteration. The new 3X tele lens on the iPhone 13 Pro offers up to 15X digital zoom and 3X optical zoom on videos, which is an improvement over the previous model. Better cameras make all the difference, even if the improvement is incremental. 


3. Animated Wallpapers 
Ok, this isn’t the most incredible update, but it is cool. What makes smartphones, and in particular, the iPhone, so special are the little details users come to expect. The four live wallpaper patterns have different color schemes, and on your lock screen these light bars animate. This feature is available only on iPhone 13 Pro and iPhone 13 Pro Max.



4. iOS 15 
With a new iPhone comes a new iOS, available to all iPhone owners. iOS 15 introduces some incredibly powerful new features that make your iPhone 13 experience even better. 

Check out these other iOS updates...

5. Focus Mode 
The highly customizable Focus mode offers settings that can allow only certain apps and people to alert you at specific times or locations, while blocking others. This is convenient for obvious reasons, and you can even customize home screens that appear during each Focus time. Pretty cool. 

6. Live Text 
This is a great feature – uses can now pull and paste text copied from an image or website. This cuts down on that tired copy/paste issue and is executed in a way that is fast and easy. 


New Processor

The latest chip is more powerful than ever before. 


7. Drag and Drop 
Another pullover from the iPad is the drag and drop option across apps. A lot of folks are excited about this one, as it serves multiple purposes. MacRumors did an excellent tutorial, found here: https://www.macrumors.com/how-to/drag-and-drop-screenshots-ios/

8. App Tracking Control 
Apps tracking you is nothing new, but your control over them with a new Apple device is. Head over to your Settings > Privacy and choose "Tracking." There you’ll find a few options that let you customize each app or turn them all off. Privacy is key, and Apple knows this. 

9. Limit Apps Data Access
Allowing you even more transparency into your data sharing, go into Settings > Privacy and choose "Record App Activity." If you choose to allow data access, this is where you can find who, what and where the data is being pulled from. Then you can decide to leave it on or turn it off.


10. Photographic Style 
Photographic styles are essentially quick filters that modify options like contrast, brightness and more to fit a look that is unique to you. It’s pretty cool, especially if you always find yourself punching up your best shot.



Create new and exciting ways to uniquely save your photos - just the way you like them.


11. ProMotion 
The new 120-Hz screen refresh rate technology was famously featured on Apple’s iPad Pro back in 2017 but didn’t make it to other devices until now. This new feature doubles the number of frames per second from 60 to 120, making animation much smoother and creating a stunning video experience that you will see immediately. 


12. New iPhone Colors
Sierra blue for iPhone 13 Pro models is the darling of the new phone colors this year. Tech editors are in love with it, and it makes sense. It’s a classy, soothing color. Other colors include PRODUCT(RED), starlight, midnight blue, and of course pink to round out the Pro options. 


13. Bragging rights 
That's right - with every new
iPhone 13 comes the bragging right of being an early adopter of some of the most sought after design and technology in the world. Apple has worked tirelessly to improve one the most innovative pieces of tech that has changed our lives – and world – in every way. Why shouldn't you be a little braggy about owning a piece of that? 


Bragging Rights

Grab one of the most sought after devices on the market, used by filmmakers, photographers and creatives of all kinds. 


And there you have it! Thirteen features that might help you choose which iPhone 13 model is best for you. Check out all the deals at att.com.





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The information included within this article is AT&T sponsored content written by Currently Media editorial contributor Robbie Imes. The statements in this article are his own and don’t reflect the positions, strategies, or opinions of AT&T.