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YOU CAN STILL CATCH THE NBA CONFERENCE FINALS CONCERT SERIES
YOU CAN STILL CATCH THE
NBA CONFERENCE FINALS
CONCERT SERIES
by Robbie Imes, 5 min read
The NBA Conference Finals has been nothing short of spectacular this year. Though the postseason tournament of the 2020–21 season is still impacted by the COVID-19 pandemic for the second year in a row, with the regular season whittled down to only 72 games and modified timing rules implemented, there was still much to keep fans excited.
Now, with showdowns between the Clippers-Suns and Hawks-Bucks, who will win to play in the 2021 NBA Finals? Only time will tell. And while the games play out, we’ve got some great musical performances to keep you entertained.
More than the games
Amidst all the game time excitement, fans were treated to an AT&T hosted, star-studded NBA Conference Finals Concert Series featuring 2 Chainz, Big Sean, Cordae and CHIKA. The series premiered as part of the NBA Eastern & Western Conference Finals.
The four-part concert series featured a unique, multi-dimensional set powered by the most innovative extended reality (xR) and AT&T network technologies, showcasing some of the most cutting-edge tech out there. The performances, taking place in a modular virtual environment specially created for this series, highlighted the unique artistry of each performer, in a neon blue-themed setting where each musician performed some of their biggest hits.
You can now stream the concerts online and also get access to behind-the-scenes footage and speed round videos.
AR with Big Sean
An exclusive Augmented Reality (AR) Experience with Big Sean is also on the site. As a unique extension to the AT&T 5G Courtside Concerts, AT&T showcases a cool, innovative, mobile-first experience with an immersive performance that can place Big Sean on your couch, in your kitchen, your car or wherever you may be. It’s totally free, and very meme-worthy.
Also, comedian Druski has some hilarious promotional skits with each of the artists, rounding out this highly engaging experience.
Sponsored Content
The information included within this article is AT&T sponsored content written by Currently Media editorial contributor Robbie Imes. The statements in this article are his own and don’t reflect the positions, strategies, or opinions of AT&T.
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